Welcome to SUM!
We are a K-Fashion multi-brand retailer founded in 2016 in Seattle, Washington by Susan Kim.
On a mission to bridge cultures and cities with the universality of fashion, SUM prides itself in carrying unique pieces from Seoul and Los Angeles with a focus in making K-fashion (Korean fashion) more accessible to the U.S. Market.
Working directly with brands from Seoul and Los Angeles, all of the pieces at SUM are carefully curated to reflect Korean fashion and Korean street style.
Shopping at SUM will give you a concept store shopping experience as you get to shop pieces from independent designers only found in Seoul, South Korea mixed with a blend of pieces from big box and emerging brands from Los Angeles, California.
We work to provide you with pieces that you tell your friends about, that you continuously reach for, and mostly importantly, that make you feel your best.