Welcome to SUM!
On a mission to bridge cultures and cities with the universality of fashion, SUM prides itself in carrying unique and trendy pieces from Seoul and Los Angeles while making K-fashion (Korean fashion) more accessible in the U.S. Market.
Shopping at SUM will give you a special concept store shopping experience as you get to shop exclusive pieces from independent designers from Seoul, South Korea mixed with a blend of pieces from reknown brands from Los Angeles, California.
We work to provide you with pieces that you tell your friends about, that you continuously reach for, and mostly importantly, that make you feel your best.
Read about SUM's history here.
Founder, Susan (Suzy) Kim